Product Showcase

Project Objectives

1. Create a scroll‑stopping 15–20s vertical piece that introduces the product with a premium feel.

2. Blend 3D realism (jar, label, shadows) with bold kinetic type for fast comprehension on mute.

3. Use social proof and taste‑profile graphics to suggest character without making hard claims.

4. Keep it platform‑compliant and brand‑safe with clear on‑screen disclaimers.

   
   

Pre-Event Planning:

• Core beats: product reveal → “Pop the Jar” statement → taste curve→ social proof slate → playful metaphor (grid + bouncing sphere) → special‑occasion hero shot.

• Copy tone: short, confident, and teasey; each phrase fits in one glance on mobile.

• Visual system: monochrome + accent; soft studio gradients; round shapes/spheres to echo the lid and label curves.

• Motion grammar: slow product orbits + snappy type pops; UI‑style graph animates on a spline; sphere bounce timed to the beat.

Production (Asset Creation & Design):

• 3D Jar Asset: modeled/kitbashed the container; created PBR materials for plastic/foil/label (roughness + normal/emboss for the script logo).

• Label Texture Prep: rebuilt label art as vector; exported high‑res texture; aligned UVs for crisp close‑ups.

• Studio Lighting: HDRI + soft area lights + subtle rim; shadow catcher plane for contact realism.

• Motion Design Boards: designed type slates (“Pop the Jar,” “Special occasion only”), graph UI, review card, and grid‑bounce scene.

• Audio Plan: percussive clicks/wooshes; soft sub hit on jar pops; keep mix safe for mobile speakers.

  
  

  Post-Production:

• 3D Camera Moves: eased product orbits and tilt‑ins; micro‑parallax sells scale without dizziness.

• Lighting Match & Materials: balanced specular/roughness so logos read without hotspots; faint ambient occlusion under lid and base.

• Taste‑Profile Graph: animated a spline with Bezier handles; glow/blur pass for a soft glass‑panel feel.

• Social‑Proof Card: 2.5D parallax layers (avatar, text, UI chrome); light wrap + drop shadow for depth.

• Grid + Sphere Metaphor: procedural grid deformed with a displacement/UV warp; sphere bounce uses graph editor easing with overshoot for charm.

• Compositing: multi‑pass comp (beauty + spec + emission + Z‑depth) for flexible glow/fog and vignette; contact shadow pass under jar; lens‑distortion re‑apply after comp.

• Typography Animation: per‑word scale pops with overshoot damping; subtle kerning/line‑height anims so phrases land cleanly on mobile.