Food vendor

Objectives:

• Introduce the vendor’s voice and identity with short, memorable captions.

• Optimize for vertical platforms (Reels/TikTok/Shorts) to drive discovery and shares.

• Create a reusable asset for events, pop‑ups, and markets to increase foot traffic.

• Provide a concise promo that vendors can run as ads or pin on profiles.

• Showcase product quality and hands‑on craft in a way that makes viewers hungry within seconds.

Production:

• Use fast lenses for shallow DOF; keep exposure steady despite reflective metal and steam.

• Capture tactile b‑roll: gloved hands, spatula scrapes, bread open, greens drop, cheese melt.

• Record ambient sound (grill, utensil clinks) to layer in post for appetite appeal.

• Shoot handheld/gimbal for mobility in tight pop‑up space; stay close to the action.

Post‑Production:

• Color grade toward warm, appetizing tones; lift midtones and keep highlights under control.

• Layer subtle sound design (sizzle/transitions) under the music bed.

• Design high‑contrast captions with key words highlighted (yellow/white) for fast comprehension.

• Build a snappy, hook‑in‑two‑seconds open; keep total runtime ~15–20s.

Lessons Learned:

• Captioning with highlighted keywords lifts retention, especially for muted autoplay.

• Keep a wipe kit/ND filters handy, grease, steam, and variable light change quickly at a cart.

• Short, vertical edits outperform long cuts for street food, aim for sub‑20s with a clear hero moment.

• Plan safe caption margins and logo placement so nothing gets cropped in different apps.

• A simple CTA (QR or “Find us this weekend at…”) turns attention into foot traffic.

• Macro + sound sells flavo,r tight framing and sizzling audio drive engagement.