Importance of JHC
A human‑centered interview piece created for Johnson Health Center to explain what they do, why it matters, and how community support and funding translate into real outcomes. The tone is warm and credible: clear audio, soft key lighting, readable lower thirds, and captions for accessibility. The narrative follows a simple arc: Problem → Impact → Solution → Call to Action—so viewers leave understanding why JHC deserves attention and support.
[Client]
Johnson Health Center
[Year]
2025
[Services]
Full Production
[Catagory]
Corporate
Project Objectives
Clearly explain JHC’s mission, services, and the community need they address.
Humanize the work through authentic voices.
Build a funding case that partners, donors, and grant reviewers can understand in minutes.
Ensure the piece is evergreen so JHC can reuse it in meetings, events, and campaigns.
Content Planning:
Pre‑interviews & question guide focused on outcomes: who JHC serves, specific programs, measurable impact, and what additional funding enables.
Interview logistics: quiet room, pleasing background depth, branded elements where appropriate, releases/permissions squared away.
Production:
Framing: eye line just off‑camera; rule‑of‑thirds composition; keep background tidy and relevant.
Audio: primary lavalier + backup shotgun; dual‑system when possible; record generous room tone.
Coverage: multiple angles for A‑roll when space allows; ample B‑roll to cover edits and enhance points.
On‑set practice: ask open‑ended questions and follow‑ups, capture natural transitions (walking, greeting), verify names/titles for lower thirds.
Post‑Production:
Paper edit & assembly: select strongest quotes; remove filler, repeat lines, and tangents; craft a tight 60–180s core story.
Sound mix: noise reduction, EQ, de‑ess, light compression; bed music mixed under dialogue; limit peaks for phone/laptop playback.
Color grade: skin‑tone‑first approach; consistent contrast and white balance across interviews.
Results:
Lifted Instagram profile views by 2,000+ per month, which helped them get recognized and aired on NBC 5 News for a story.
