Botanicals in Motion
This project is a 15 second visual micro-spot designed to highlight texture, detail, and atmosphere through slow, cinematic motion. Using macro framing and soft, controlled lighting, the piece focuses on creating a dreamy, elegant aesthetic ideal for product visuals, brand mood pieces, or artistic reels. The goal was to capture beauty in simplicity, emphasizing movement, texture, and tone over narrative.
[Client]
Machayeh
[Year]
2024
[Services]
Creative Direction, Post Production
[Catagory]
Motion Graphics
Project Objectives:
Create a visually captivating short video centered around subtle motion and fine detail.
Develop a clean, modern aesthetic using soft lighting and controlled depth of field.
Experiment with macro cinematography to reveal texture and form.
Produce a flexible visual asset suitable for use in reels, product showcases, and mood branding.
Strengthen skills in minimalist, art-driven cinematography. Project Scope:
Content Planning:
Identify the central subject (botanical element) for visual focus.
Plan lighting style soft, moody, and directional to highlight textures.
Decide on a simple, dark background to keep attention on the subject.
Promotion and Monetization:
Share the clip across social platforms (Instagram, TikTok, YouTube Shorts) to attract visual-centric audiences.
Use it as a showcase piece in a commercial/mood reel to land product or branding clients.
Offer the style as a service: macro product visuals, minimalistic brand spots, and stylized B-roll.
Pitch this look to brands in beauty, lifestyle, and luxury markets.
Lessons Learned:
Macro cinematography requires precise focus control and stability.
Minimalist visuals demand strong lighting discipline small adjustments matter.
Short-form content can be just as challenging and cinematic as longer formats.
